Things to Avoid

• Don't bold everything.
• DON'T CAPITALIZE EVERYTHING (unless you are screaming at your audience)
• Italics have a specific use
• One text size does NOT fit all!
• Avoid writing long blocks of text. When you spend all day reading, the last thing you want is to face a dense block of text that feels more like a chore than a useful task. Long paragraphs can be overwhelming, making it harder to focus and absorb information, while shorter sections improve readability and reduce fatigue. Breaking up text with spacing, bullet points, or headings helps readers scan and digest content more easily. If you're writing for people who read constantly, consider their experience—clarity, structure, and concise language make information more accessible. In the end, the message matters most when it's easy to read. We say all this because when you spend all day reading, the last thing you want is to face a dense block of text that feels more like a chore than a useful task. Long paragraphs can be overwhelming, making it harder to focus and absorb information, while shorter sections improve readability and reduce fatigue. Breaking up text with spacing, bullet points, or headings helps readers scan and digest content more easily. If you're writing for people who read constantly, consider their experience—clarity, structure, and concise language make information more accessible. In the end, the message matters most when it's easy to read. We say all this because when you spend all day reading, the last thing you want is to face a dense block of text that feels more like a chore than a useful task. Long paragraphs can be overwhelming, making it harder to focus and absorb information, while shorter sections improve readability and reduce fatigue. Breaking up text with spacing, bullet points, or headings helps readers scan and digest content more easily. If you're writing for people who read constantly, consider their experience—clarity, structure, and concise language make information more accessible. In the end, the message matters most when it's easy to read. We say all this because
  when you spend all day reading, the last thing you want is to face a dense block of text that feels more like a chore than a useful task. Long paragraphs can be overwhelming, making it harder to focus and absorb information, while shorter sections improve readability and reduce fatigue. Breaking up text with spacing, bullet points, or headings helps readers scan and digest content more easily. If you're writing for people who read constantly, consider their experience—clarity, structure, and concise language make information more accessible. In the end, the message matters most when it's easy to read. I hope you understand this point with a bit of humor.

Best Practices

• ~ Be creative ~
  • Use different layouts.
  • Spend time on each page or your viewers won't spend time on those pages.

• Use headings

• Bold important things in your block of texts

• Number and bulleting
  • There are times that this can save everyone some time. Would you rather read through a bulleted or numbered  list or a paragraph of text.
• Images

  • 

    An photo is worth a 1000 words so just use images. 
    • They break up your content
    • They draw in the eye
    • They make your viewer stop for a second to take in the image and gather information about it

 Two Examples